Making the Mundane Magnificent

OBJECTIVE:
Transform an ordinary, overlooked object into a must-have product by using the power of design and storytelling. Combine creative imagery and clever copywriting to elevate your chosen object, making it feel desirable, essential, or unexpectedly exciting for a specific target audience.

CHALLENGE:
Select a mundane, everyday object that most people overlook, think paperclips, toothbrushes, socks, a stick, etc. Your task is to create a poster that transforms this object into something extraordinary. The design must showcase the object through visually compelling imagery, include original and engaging copy that highlights its unique value proposition for a specific target audience, and ultimately make the object feel elevated, desirable, or unexpectedly important.

REQUIREMENTS:
Select an Object
Choose a mundane, everyday object—something that most people barely notice. (Shoelace, A twig, Crumpled piece of paper, Piece of string, etc.)

Develop a Unique Value Proposition
Identify how this object can become extraordinary. Does it solve a problem in a surprising way? (Real or invented.) Can it be positioned as luxurious, innovative, Useful, fun, etc.?

Who’s the Target Audience
Who would find this object irresistible? Get specific. (Young professionals obsessed with poking people, Eco-conscious parents, Nostalgia-loving-clean-freaks millennials, etc.)

SPECIFICATIONS:

FINISH SIZE:
24” x 36” poster

Imagery:
Showcase the object through bold, creative visuals. Experiment with photography, illustration, or mixed media.

Copy:
Write and integrate engaging, witty, or persuasive text that highlights its unique value proposition. Consider a Title, tagline or slogan.

Aesthetic Cohesion:
Use colors, typography, and layout to appeal to your target audience and enhance the object’s perceived value.

CONSIDERATIONS:

Do some Benchmarking
In other words, do research to get yourself going.  Take a stroll through the world of everyday marketing. I hear google is pretty cool for this sort of stuff:) Check out design, packaging, advertising award websites that showcase excellence. Particularly look at product and service ads that focus on design and messaging. (Both Business to Consumer and Business to business)

Add a Dash of Humor, Wit or Emotion
Kinda self explanatory.

Go Big or Go Home
Magnify the object or reimagine its context. Explore dramatic compositions, dynamic angles, unexpected juxtapositions, white Space and scale shifts in image and text..

Stress-Test Your Pitch
Does the copy grab attention? Does it clearly communicate why the audience needs this object?